In early 2020, I was managing over ten luxury furniture brands. Each had a beautiful product line, strong branding, and solid traffic, but our online performance told another story. Sales were inconsistent, and our average conversion rate sat painfully below one percent.
That’s when I was introduced to Danial from the Emissary Agency (https://theemissaryagency.com/). From our very first conversation, I realized this was not another marketing agency promising shortcuts. Danial looked at our business with precision. He pointed out where we were losing customer attention, explained how our brand story wasn’t being communicated effectively, and highlighted how every click should guide a visitor toward trust and purchase.
He didn’t just audit our stores. He helped me understand the psychology behind why people weren’t buying. It was the first time an agency actually educated me instead of selling me.
The Process
We started small. Instead of rebuilding everything overnight, we focused on learning. Danial and his team analyzed user behavior, refined our layouts, tested our product page flow, and reworked our messaging so it actually connected with real buyers.
By the third month, I started to notice subtle changes. Customers were staying longer, adding more to their carts, and the overall site felt easier to navigate. Every tweak had a reason behind it. Nothing felt random or rushed.
Over the next few months, we tackled checkout design, improved our product visuals, and built stronger social proof elements. Each decision came from data and experience.
The Results
The progress wasn’t linear, but it was real. Some months grew faster than others, and every milestone was earned. Here’s how our journey unfolded:
Month 1 – 0.96%
Month 2 – 1.12%
Month 3 – 1.45%
Month 4 – 1.89%
Month 5 – 2.05%
Month 6 – 2.41%
Month 7 – 2.26%
Month 8 – 2.78% ( Post Black Friday Sale of 2024 )
Month 9 – 3.01%
Month 10 – 3.12%
Month 11 – 3.46%
Month 12 – 3.58%
Month 13 – 3.87%
Month 14 – 4.03%
Month 15 – 4.18%
Month 16 – 4.20% ( Post Black Friday Sale of 2025 )
By month sixteen, our average conversion rate had reached 4.2%. It wasn’t luck or a viral moment. It was a strategy built on constant improvement and clear understanding of what makes customers buy.
|
Month |
Conversion Rate (%) |
Key Focus & Actions |
| 1 | 0.96 | Fix tracking and speed. Set up GA4, Meta Pixel, and server events. Add heatmaps, compress images, and clean up checkout friction. Establish baseline dashboard metrics. |
| 2 | 1.12 | Improve above-the-fold clarity. Rework PDP headline and CTA. Show price, returns, and shipping info clearly. Simplify variant picker. |
| 3 | 1.45 | Optimize collection navigation. Add filters for material, color, and size. Enable sorting options. Add contextual images and breadcrumbs. |
| 4 | 1.89 | Expand product content. Add detailed photos, visual dimensions, warranty info, and delivery estimator by zip code. Include financing options. |
| 5 | 2.05 | Streamline checkout. Implement one-page checkout with express payments. Simplify address entry, minimize coupon distractions, and add cart upsell. |
| 6 | 2.41 | Build trust. Add review photos, Q&A section, and trust badges. Display guarantee block and media mentions. |
| 7 | 2.26 | Correct conversion dip. Remove intrusive popups. Replace with a subtle progress bar and free delivery threshold. Improve mobile browsing experience. |
| 8 | 2.78 | Rebuild mobile UX. Adjust tap targets, reduce image size, add sticky mini-cart, and skeleton loading for galleries. |
| 9 | 3.01 | Improve merchandising. Create room bundles, “Complete the Look,” and in-stock alerts. Add consistent product badges. |
| 10 | 3.12 | Strengthen shipping transparency. Add delivery date window in cart, clarify freight policy visuals, and localize currency setup. |
| 11 | 3.46 | Add buying guidance. Introduce sizing and care guides, product comparison tables, and a style quiz linked to PDPs. |
| 12 | 3.58 | Personalize experience. Add “Recently Viewed” section, save-cart feature, geo-based messaging, and returning visitor layouts. |
| 13 | 3.87 | Refine pricing psychology. Add low-stock indicators, bundle incentives, and seasonal price testing. |
| 14 | 4.03 | Enhance on-site search. Enable smart suggestions, typo tolerance, quick add-to-cart, and synonym mapping. |
| 15 | 4.18 | Polish UX. Rewrite microcopy, improve accessibility, reduce form fields, and QA shipping and pricing rules. |
| 16 | 4.20 | Validate and scale. Run holdout tests, document CRO playbook, roll out system to other brands, and set monthly testing cadence. |
Discovering Danial and Emissary Agency
I first came across Danial through his YouTube channel. At the time, I was managing several luxury furniture brands and looking for a way to finally understand why our stores were not converting the way they should. I had watched dozens of videos from different marketing experts, but most of them felt shallow and repetitive. One night, YouTube recommended a video from Danial about how design psychology impacts conversions. That single video changed everything for me.
From the very first minute, his approach felt different. He explained things with real examples and real numbers. There was no guesswork, no empty theory. He spoke with the kind of confidence that comes from experience, not from scripts. Every point he made connected back to how a real customer actually thinks and behaves when shopping online.
I kept watching. One video turned into ten. Then twenty. The more I watched, the more I realized how much I had been missing. He broke down landing pages, product pages, and even checkout flows in ways I had never seen before. He showed why certain layouts convert and others fail. He talked about trust, clarity, and storytelling with such precision that it felt like I was learning a new language.
By that point, his channel had already grown to more than two hundred thousand subscribers, and I could see why. His content wasn’t about marketing buzzwords. It was about understanding people and building stores that make sense to them.
When I finally reached out to him, I expected a standard agency sales call. Instead, it felt like I was talking to someone who already knew my business inside and out. Before the call, he had reviewed one of my stores and came ready with insights that made immediate sense. He pointed out what was working, what was broken, and how we could fix it in a practical way. That conversation convinced me right away that I needed to work with him.
The Overall Experience
Working with Danial and Emissary Agency has been one of the best business decisions I have made in the past few years. From the very beginning, it never felt like I was dealing with a typical agency. Danial’s approach was personal, strategic, and grounded in real results.
He cared about my brands as if they were his own. Every call was focused, every update had purpose, and every idea came with a clear reason behind it. He never promised overnight miracles. Instead, he built a system that worked step by step until the numbers spoke for themselves.
What I appreciated most was his honesty. If something was not working, he said it straight. If something needed more time or data, he explained why. That level of transparency built trust faster than any report or presentation ever could.
Today, our brands are performing better than they ever have. Our stores not only convert higher but also feel stronger, more consistent, and more connected to the customer. I started this journey hoping to fix a few problems. What I ended up with was a complete transformation in how I understand digital growth.
If anyone is looking for someone who truly understands how to turn an e-commerce store into a high-performing business, I would tell them to reach out to Danial without hesitation. He is not just a strategist. He is a partner who delivers real change.
