How to Start a Business Cleaning Houses: A Comprehensive Guide


Starting a cleaning business can be a daunting task, but if you have a passion for cleaning and helping people, starting a house cleaning business could be a rewarding opportunity.

However, before you get started, there are some essential steps you need to take to ensure your success. In this article, we will cover everything you need to know about how to start a house cleaning business.

Creating Your Business Plan


To start your house cleaning company, you will need a solid plan that outlines your goals, target market, and financial projections. Here are some key elements to look over:

Define Your Target Market

Consider who your ideal customer is and where they are located. Determine the types of services they will require, and create a plan to market your services to them. Some examples of potential target markets include:

  • Busy professionals who don’t have time to clean
  • Seniors or individuals with mobility issues
  • Families with young children or pets
  • Vacation rental owners

Determine Your Services

Decide what services you will offer and at what price point. Some common services include:

  • Basic cleaning (dusting, vacuuming, and mopping)
  • Deep cleaning (appliances, baseboards, and windows)
  • Move-in/move-out cleaning
  • Specialized cleaning services (such as carpet cleaning or organizing)

Create a Pricing Strategy

Consider what your competitors charge for their services and what you need to charge to make a profit. You can charge by the hour or by the job, but be sure to consider any supplies or travel expenses.

Choose a Business Name and Legal Structure


Choose a name for your company that is memorable and professional. Decide if you will be a sole proprietorship, partnership, LLC, or corporation.

Register Your Business

Register your business with your state and obtain any required licenses or permits. You may also need to apply for a tax ID number.

Invest in Supplies and Equipment

To start your house cleaning company, you will need to invest in supplies and equipment. Here are some essential items to get you started:

  • Cleaning supplies (such as all-purpose cleaner, glass cleaner, and disinfectant)
  • Equipment (such as a vacuum, mop, and bucket)
  • Safety equipment (such as gloves and safety glasses)

Marketing Your House Cleaning Company


To grow your business, you will need to market your services effectively. Here are some effective marketing strategies to consider:

  • Use Offline Marketing Campaigns: Consider offline marketing drives such as flyers and leaflet campaigns targeting residential areas and local businesses. These campaigns can be personalized to highlight the unique selling points of your cleaning services, such as eco-friendly products or specialized cleaning techniques.
  • Create a Website: Create a professional website that showcases your services and makes it easy for potential clients to contact you.
  • Use Social Media: Social media promotes your business and connects with potential clients. Post before and after photos of your work and respond to comments and questions.
  • Offer Referral Incentives: Offer current clients incentives for referring new clients to your company.

How Much Should I Charge Hourly for House Cleaning Services?

The hourly rate for a house cleaning business can vary widely depending on several factors, such as the types of services offered and the competitive pricing in the area.

The average hourly rate for a house cleaning business in the United States ranges from $25 to $45 per hour. This price may be higher or lower depending on the factors mentioned above. For example, companies specializing in high-end services or catering to luxury clients may charge significantly more than businesses offering basic services.

It’s important to note that while hourly rates are standard in the house cleaning industry, many businesses also offer flat rates for specific services. These flat rates may be based on the size of the home or the particular services requested. It’s essential for companies to establish competitive pricing while also ensuring that they are making a profit and covering all expenses such as labor, supplies, and equipment.

When starting a house cleaning company, it’s crucial to research the competitive pricing in your area and determine a fair and reasonable hourly rate or flat rate for your services.

By offering competitive pricing and quality service, a house cleaning business can build a loyal customer base and establish itself as a reputable and successful company in the industry.

How Much Do House Cleaning Businesses Make Yearly?


The income of a company can vary widely depending on several factors, such as location, the size of the company, types of services offered, and pricing. According to industry data, the average revenue for a house cleaning business in the United States is around $300,000 per year. However, this figure can be higher or lower depending on the company size, number of employees, and the services offered.

Smaller, independent companies with more than one or two employees may generate less revenue. In contrast, larger companies with several employees and the ability to offer a broader range of services can earn significantly more. Additionally, those that cater to high-end clients or specialize in certain services, such as eco-friendly or pet-friendly cleaning, may command higher prices and earn higher revenue.

It’s important to note that starting a house cleaning business requires hard work, dedication, and a solid business plan to ensure success. By providing quality service, marketing effectively, and building a loyal customer base, the company has the potential to generate a substantial income over time.

House Cleaning Business Startup FAQs

Q: Do I need insurance for my house cleaning business?

A: Yes, you should consider obtaining liability insurance to protect your company in case of accidents or damages.

Q: How much should I charge for my services?

A: The cost of your services will depend on your location, competition, and the services you offer—research to determine what your competitors are charging and price your services accordingly.

Q: Do I need a business license to start a house cleaning business?

A: Yes, you will need to register your business and obtain any required licenses or permits in your state. Check with your local government to determine the specific requirements for your area.

Q: How can I differentiate my company from competitors?

A: Consider offering specialized services, such as eco-friendly cleaning products or excellent customer service. Make sure to promote your unique selling points to potential clients.


Final Thoughts

Starting this business can be a rewarding and lucrative opportunity for those passionate about cleaning and helping others. You can successfully launch and grow your business by following the essential steps outlined in this article, including creating a business plan, registering your company, investing in supplies and equipment, and marketing your services effectively.

It’s important to remember that starting a house cleaning business requires dedication, hard work, and a commitment to providing high-quality service. By setting reasonable pricing, establishing a loyal customer base, and continually improving your skills and services, you can differentiate yourself from competitors and build a successful business that provides value to your clients and community.

With a solid plan and determination to succeed, you can make your dream of starting a business a reality. We hope this comprehensive guide has provided you with the knowledge and tools you need to get started and succeed in the house cleaning industry.