Have you heard of label printing? This is the process of printing custom labels on items in various ways. The methods provide different results in the look, feel, and purpose of the labels. The label is usually designed through a process of compositing five to ten design elements that can be provided by the client or created from scratch.
There’s a wide range of benefits from labeling, such as making identification easier, advertising, and giving out information or warning. The look and feel of the final product should show value for money, which should guide your choice of company. Whether you’re branding foods or beverages, the wine label company offers a variety of options for you to select from. Our labeling and branding not only capture the customer’s attention but are also memorable, creating brand loyalty.
It’s important to consider the color, font, graphics, shape, foiling, and embossing. From this, you can select from a variety of materials to get the job done.
Elements of Effective Labels
A product’s label can be the difference between a client selecting your product over a competitor’s where it takes very few seconds to make that decision. So what makes for an effective label, and how can you optimize your labeling to make it informative and memorable to engage your customer and trigger the buying decision?
• Clarity – The messaging on the product should not be illegible or cluttered. This simply defeats the purpose which is to communicate to customers and inspire a buying decision. If the labeling is to warn, ensuring the logo is vibrant helps to clearly communicate the message. Ensure to use appropriate language with readable fonts. The graphics and images should capture obvious product and message attributes since pictures are more eye-catching.
• Eye-catching – An effective label should capture the customer’s attention and be memorable. Make sure you design the label with the shape of the container in mind and make the logo stand out with outstanding fonts and colors. Essentially, your product label should stand out in an aisle full of similar products and drive sales.
• Informative – The goal of advertising and branding is to enlighten and turn customers into life-long ambassadors. Product information should be clearly highlighted as well as how to use it. The graphics should elevate the design making it stand out. Remember to flaunt the product benefits, accreditations, and recommendations the product has received.
This provides social proof making it easier to convert potential customers.
• Choice of material – The type of material used should be fit for the purpose of ensuring the labeling lasts to communicate the information. The life cycle of the product or message should inform the nature of the material used and also the storage environment. Consider if the product will encounter moisture and temperature, so the labeling retains the advertising and communicates the message.
• On brand – Remember how distinctive products from major brands such as Coca-Cola or Cadbury stand out? The label should remain true to your brand. Remember to include your product’s name and ensure you are consistent with the branding to ensure customers find exactly what they are looking for in the aisle on the supermarket shelves.
Once you have these label characteristics penned down, the next selection choice comes from picking the kind of material. The following are the types of material you can select from for your label design;
• Metalized, clear, or polyester – This type of material is selected owing to its ability to withstand harsh weather. This comes with a permanent adhesive for use in tool marking and air-conditioning units. This kind of material is used for metallic yarn and sequins for textiles.
• Industrial vinyl – It bears characteristics that make it weather and chemical-resistant.
Mostly used for outdoor labels, the material has stretching qualities allowing it for use over rivets and sharply curved surfaces. This material has been widely used for flooring owing to its waterproof qualities in commercial kitchens, restaurants, hospitality, and healthcare.
• Destructible vinyl – This is the most preferred material for proprietary products owing to its tamper-proof qualities. Mainly, this product is used in; food containers, pharmaceuticals, electronics, and law enforcement labels.
• Clear polypropylene – This is a great substitute for vinyl with excellent solvent resistance.
This material offers great flexibility and clarity with the cost-effectiveness allowing for use in products that are prone to spillage and scratches. The material comes highly recommended for use in medical applications owing to its high chemical and bacterial resistance.
• Static cling vinyl – This type uses static electricity to stick to glass, metal, or other smooth and even surfaces. The material doesn’t require adhesive and has been used for windshields.
• Fluorescent and foil paper – These come with a permanent adhesive and are mainly used for safety labels to alert people. To this end, they come in colors that stand out visually.
These are ideal for printing, handicrafts, decorations and by hobbyists.
• Litho, semi-gloss, and high gloss paper – Litho paper is in sheet-fed laser printers and is usually uncoated and matte. It’s used in offices with thermal label printers for envelope labels with either permanent or removable adhesive. The semi-gloss paper has characteristics that fall between matte and glossy. It’s used for crafting and displaying behind glass. High-gloss paper is the shiniest, glossiest paper available, mainly used for brochures, advertising, flyers, and photographic printing.
Conclusion
Having an effective label can make or break the affinity and loyalty to your brand. In the retail space, creating a quality product is part of the process. In a competitive market, your brand has to pop for potential customers to be convinced to buy it. Product label design and material help get your product over the finish line with a positive impact on the company’s bottom line. Remember, the text on the label should be clear and concise and should be designed to catch the customer’s eye by ensuring it is informative on the product and the right material is used. Labels are a key component of practically all industries with a variety of applications, getting it right can mean the success or failure of your brand.
