Building an Online Presence for a Business


The digital era is here! Without a question, conducting business online in 2020 is no longer a choice, it is a need. But creating an online presence involves more than just creating a website that people can access. If you want your business to grow, you must adhere to the rules. What therefore is required to get noticed online? Of course, details differ from company to company. While some organisations might prefer to focus on direct sales, others would prefer to offer possibilities for learning and development. Whatever your goal, it will be useless if no one can discover you online.

Since every business model is unique, you should customise your internet strategy to meet your specific needs. That means that there is no need to overcomplicate things. Make sure your website is simple, efficient, and easy to use. Choose platforms that are appropriate for your business’s goals and create content that is strong, clear, and consistent with your brand’s voice. Here are some practical ways to build a strong internet presence.

According to Bespoke Leads – Six Ways to Create a Powerful Online Presence:

1. Create a compelling website


Every business needs a website. Even if you are well established on social media, your fame won’t help you make money if you don’t have a dependable website to direct your traffic to. You can easily build a website yourself or outsource it to companies who can do it for you. The first thing you’ll need is a domain name and even if your first option for a domain name could already be taken, you will still need one. Many companies often sell domain names, and most of them are reasonably priced too. It’s not necessary for your domain name to match the name of your company. Instead, you can choose words that accurately represent your business. Think about the search terms that clients would employ to locate a business like yours.

An excellent website should be easy to navigate, visually appealing, and effective at driving conversions. You may be sure that the platform you create will pique the interest of the clients who are directed to it by working with an experienced web developer. CMS, SEO, eCommerce, and other tools can help your website perform at its best. Additionally, everything of your branded material must have an outstanding design.

2. Establish a social media plan


The use of social media is one of the most common internet activities. In 2024, there were more than 4.26 billion social media users worldwide, and by 2027, there should be almost six billion. Getting your business online is the first step in creating a presence online. Being active on platforms alone, though, is insufficient. The days of using your summer intern to manage your social media accounts and posting on the same day are long gone. You need a plan if you want to achieve in today’s environment.

Creating a sound, clear, and visually striking social media plan is the greatest way to align your business goals with your online presence. Numerous factors, such as when to post, SEO, content calendars, and others, go into a social media strategy. Hiring a trustworthy firm will help you navigate the emerging social media environment and propel your company to the forefront of everyone’s newsfeed.

3. Make use of listings


There are several websites that provide free business listings; make sure to sign up for your listing on each of the internet review and rating websites. Many customers “discover” new businesses like yours when researching competing companies. These websites help you grow your internet presence because users visit them frequently.

87% of buyers will look for online reviews of neighbouring businesses in 2020.
73% of consumers only take into account reviews that have been published recently.
20% of clients who submit reviews hope to hear back within a day.

Whether a review is positive or negative, it is imperative that you take the time to reply to it. Customers will have more confidence in your capacity to provide them with excellent customer service if they see you actively responding to both sorts of feedback.

4. Media production


Most social media platforms, including Instagram, Facebook, TikTok, and LinkedIn, are primarily geared toward the media. Be careful not to omit this step. Twitter accounts might benefit from strong graphic methods as well.

You must make sure that your landing page is enticing to customers, particularly if increasing website traffic is your primary goal. The most effective way to accomplish this is by using top-notch visual media. Through captivating video, photo, and graphic design material, you can best grab viewers’ attention and entice them into your marketing funnel.

Not a pro at using media? Hire an experienced crew! Remember, there is no shame in delegating work.

5. Sponsored content


Internet advertising has led to the emergence of numerous new marketing opportunities.

The first step in establishing your brand or business online is having a website, but adopting a paid advertising strategy can significantly improve your visibility. With a small investment in online advertising, you can quickly boost your brand awareness and online presence.

Paid marketing now provides faster results than organic development does. Online commercials are more affordable than traditional print, TV, or radio advertisements, making them a more cost-effective option for businesses. Paid promotion additionally facilitates cross-platform sales by utilising simple integration methods. You should think about buying ads on Bing or Yahoo even if Google AdWords is currently the most popular search advertising network. When customers click on one of your adverts, you are charged a small fee (pay-per-click, or PPC) advertising. Additionally, social media marketing is a cost-effective option.

6. SEO


Your business will show up higher in search engine results with search engine optimization, or SEO. Nowadays, almost everyone searches online for information when looking for services or products.

Everyone wants their business to rank first in search results and attract the most qualified customers. Using SEO to achieve this is the simplest strategy. Creating a strong SEO strategy can help your website perform better in searches and ensure that your target audience is being reached. Make sure to keep up with the most recent advancements because the landscape of SEO is always changing.