What is email address verification?
In digital marketing terms, email address verification also referred to as email validation, represents the process of verifying if an email address is active without having to perform the action of sending an email. Most essentially, this process aid in both decrease the amount of one’s hard and soft bounce rates on email campaigns and guard the reputation of their outgoing mail server. Click here to know more
Email verification services can be used with the purpose of executing a validation in the bulk of one’s complete mailing list or to check incoming email addresses in real-time, using API integration to obstruct fake sign-ups and make sure that invalid data never gets into a person’s system.
How Exactly Does Email Verification Work?
The email validation procedure is represented by a process made from 3 main steps, comprised of syntax and formatting check, server confirmation, and mailbox validation, all taking just fractions of a second.
Step 1: Email Syntax & Formatting Check
The best email verification services immediately verify your list of addresses against standardized email formatting rules and also as provider-specific formatting rules for some big email providers.
However, a verification software finds the problems within milliseconds in both the local area and the domain area of an email address: non-valid characters, missing @ symbols, and an undetermined number of others.
Step 2: Domain Confirmation
After validating the format of every address, the service checks the DNS records for the name to make certain that it’s valid and active and tests the mail exchanger (MX) to confirm that it’s ready to receive mail.
If everything checks out with the syntax, formatting, domain, and server, then the service moves on to validate the individual mailbox.
Step 3: Mailbox Validation
The final and crucial step of the method is to verify that the particular mailbox exists.
The service utilizes SMTP protocol to contact the mail server and verify that the mailbox is ready to receive messages.
A legitimate email validation service does all of this without sending one email message.
In most cases, the complete verification process takes but 1 second. In other cases, it could take somewhat longer, depending largely on the latency of the mail server under test.
Older mail servers, busy servers, and complex anti-spam systems can all affect the interval.
Conclusion
Cleaning and organizing your email list may create instant positive outcomes that may benefit you through better returns when it comes to time, energy, creativity, and money that are destined to be invested in your mailing campaigns.
The adverse outcomes of non-valid data are collective, so we would strongly suggest that you do not wait until the damage can be already seen with the naked eye or until there is not much left to be done in order to solve the issue.
Perform a thorough email list cleaning and organizing now or prior to your next email campaign to avoid much more significant problems in the future.
A good validation tool can clean your email list adequately and very fast – Sign up and clean your mailing list as soon as possible.
