We are living in a digital age, and the highest percentage of companies do their business online. For this reason, it is a must to be active online. Practically, no company doesn’t need help when it comes to digital marketing. We are talking about a wide array of different factors that need to be taken into consideration.
Many people don’t know that law firms require these services as much as some other companies. Therefore, this is something they need to get involved in. Now, we would like to provide you with a couple of signs that your law firm needs to look for a more efficient marketing strategy. Without further ado, let’s take a look at some of these.
1. Use of Black-Hat SEO
The first aspect you need to pay attention to is whether your current marketing strategy uses black-hat SEO. For those who are not aware of what this term means, the simplest thing to describe it is to say that this is unethical marketing. Since this is the case, you can be sure that using this approach can cost your company dearly in the future.
The easiest way to spot the use of black-hat SEO is when some results are completed immediately. For instance, if your page appears among the first Google results in just a couple of days. While this is possible for some keywords, we don’t believe that it is possible to happen for law firms. You will agree there are many similar companies in your country. So, be careful about that.
2. Brand Awareness Declines
The next sign we would like to discuss is the decline of brand awareness. In case your law firm has established itself on the market properly, and the results begin to decline, this is a red flag. The easiest way you can check what is the level of your brand awareness is at the moment is to take a look at the accounts you have on social media platforms.
Were you aware of the fact that roughly 40% of all law firms find new clients through social media? As you can see, we are talking about a vital channel for future growth. In any case, when you see the decline, you should start using a new strategy.
3. Goals are not Determined
Coming up with a goal you are interested in reaching is the first step towards having an effective marketing strategy. If not, you cannot be sure about what you are trying to reach. It may sound strange, but many law firms didn’t establish these.
In this case, taking a look into all of these factors is an absolute must. When you know what are the things you try to achieve, you will have a better chance of understanding all the factors. Not only that, you will know what needs to be done to achieve them.
That’s a Wrap
As you can see, maybe the marketing strategy your law firm uses is not appropriate. Here, you can take a look at the clearest signs something is wrong. As you can see, having a proper law firm SEO is an absolute must.