Owning a business and trying to sell your product or service in the modern age is both easy and difficult. Although it sounds weird, it is actually true and not at all complicated to understand.
It is easy in the sense that you have a ton of options with the marketing. The difficult part is the fact that you have to do it right and cover all of the bases if you want your modern marketing campaign to be successful.
The sole purpose of trying to get your brand out there in the world is for the people to learn about you, explore your offer, and ten choose you over the rest of the competition.
Now, if we take a step back and remember that that very competition is also trying to do the same, you can easily understand why and how it is so difficult and troublesome.
The best companies in the world, and we mean those everyone knows just by looking at half of their logo or slogan, have their marketing strategy to thank for the worldwide love and recognition.
They invest billions in yearly campaigns and come up with all sorts of promotions, ads, and incentives to remain where they are and draw in even more consumers.
Since we live in the digital age, the best type of marketing exists on the internet. While social media is widely accessible and everyone has it, it is also the best place to get the people familiar with who you are and what you are about. Still though, Facebook, Instagram, and YouTube are not enough.
Not even TikTok is enough for an average brand to get out there and become recognized.
So what else can you do now that you already have sponsored posts and ads enabled on your business Instagram account, Facebook page, and TikTok? Well, you need to become a part of the gaming and streaming industries.
Sounds weird because you have nothing to do with this? Worry not. We will explain everything further below. For now, all you need to know is one word, one platform, Twitch.
You probably heard about it in popular media and there is a good chance you know exactly what it is. Still though, you may be wondering how it can help with marketing.
Keep on reading to learn about the biggest benefits of using Twitch for marketing in 2023. In case you wish to find out even more about modern marketing and increasing your online presence, be sure to check out smm-world.com.
What it Twitch?
Twitch launched in 2011 and it is a subsidiary of Amazon. It truly started to get traction in 2013. In 2014, Amazon bought it for $970 million from Justin.tv, its predecessor founded by Justin Kan, Emmett Shear, Michael Seibel, Kyle Bogt, and Kevin Lin. Since 2023, it has more than 3 million monthly broadcasters and over 15 million active users per day.
Unlike YouTube where users mostly upload finished videos and share them for views and likes, Twitch is a video streaming platform where the users share their feed in real time.
Whatever they are doing, they are recording it at the same time and sharing it live with the viewers. The most popular type of streaming is video game streaming where some of the best amateur and professional players share their gameplay sessions with their fans.
Dozens of games are available for viewing at any given time with thousands of streamers and hundreds of thousands of viewers online constantly. Esports tournaments are also live streamed.
Apart from video games, other content is also available on Twitch. Some people share educational material, others stream movies and TV shows, there are workout videos as well as cooking.
Although video games are by far the most popular, one of the top categories is called “Just Chatting” and as the name suggests, the content creators, called streamers, simply talk and chat with the viewers in the live chatroom and interact.
No matter what you want to do and what you are in the mood for, you can share with the people who are willing to watch you. Music and other broadcasts are a regular thing too.
Benefits for Marketing
Let us finally get to the main thing for this article. So what makes Twitch food for marketing? Let us examine it on a deeper level.
1. Incredibly Wide Reach
Twitch is a global platform meaning people from all over the world will get to see your brand and learn about what you have to offer them.
While North America and Asia are the two biggest regions when Twitch is concerned and most streamers and fans are located there, people from all over the globe tune in every day. This is everything you need for a wider web presence.
2. Reaching Young People
Since it is a modern tech platform mainly oriented towards video games, it is arguably the best spot on the internet to promote products and services for younger generations especially teens and adolescents. They spend hours on the platform and are bound to see your brand if you do it right.
3. Multiple Partners
You are able to target multiple streamers for collaborations and sponsorships and have your brand be a part of their broadcasting window. Therefore, you can cover multiple genres of video games or multiple types of steams.
Not everyone enjoys World of Warcraft, nor do all the Call of Duty fans watch Apex Legends or League of Legends streams. If you are smart about which streamers you work with, you can maximize the potential of the service.
4. Different Options
While the best type of Twitch marketing would be to collaborate with and sponsor a big and popular influencer, you can also stream yourself or use native ads. The best thing would be to use all three.
Around 64% of viewers, according to one poll, said that they have bought products and tried services recommended to them by their favorite streamers.
It is often enough to have your watermark logo on their feed, but the best thing would be to actually sponsor them and get them to talk about and use your brand during their sessions. Unboxing videos, banners, product placement, and giveaways are all widely common and successful on Twitch. Affiliate links too, just like on other platforms.