Do you ever feel like your TikTok or Instagram Reels are just not getting the views they deserve? You’re not alone. Millions of content creators are in the same boat. But the good news is, there are simple strategies you can use to increase your reach and get more eyes on your videos.
Whether you’re a seasoned creator or just starting out, these five easy tips will help you get more views on your short videos and stand out in a crowded feed. Let’s dive in!
1. Use Trending Sounds and Hashtags
One of the quickest ways to get more views on TikTok and Instagram Reels is to hop on trends. Both platforms thrive on trending audio and hashtags, and using them gives your video a higher chance of appearing on more people’s feeds.
Why does this work? Social media platforms are designed to promote content that’s relevant to what’s currently popular. So, when you use trending sounds or popular hashtags, you’re more likely to show up in the “For You” page or the “Explore” section. These are the places where content gets seen by the most people.
How to make it work for you:
- Check the “Discover” page on TikTok or Instagram Reels to see what’s trending.
- Use the audio tracks or songs that are popular at the moment.
- Pair these trends with your unique spin or creative take to make your video stand out.
2. Keep It Short and Sweet
It might seem counterintuitive, but keeping your videos short and engaging can actually help you get more views. The key to making the most out of TikTok and Instagram Reels is to hook viewers within the first few seconds.
Here’s why:
- Quick consumption: People scroll fast through their feeds, and if you don’t grab their attention right away, they’ll swipe past.
- Replays: If your video is short, people are more likely to watch it again, especially if it’s funny or intriguing. Replays are a great way to boost engagement and views.
Pro Tip: Aim for videos around 15-30 seconds. That’s the sweet spot for both platforms. You’ll also have better chances of keeping your audience engaged and increasing your completion rate, which both platforms prioritize.
3. Optimize Your Video Thumbnail
The thumbnail is the first thing people see before clicking on your video. Think of it as the cover of a book, if it’s interesting, people will be more likely to click. On TikTok, you can select a thumbnail from your video, while Instagram allows you to choose it from the first frame or upload a custom one.
Why it matters: If your thumbnail looks compelling or intriguing, people are more likely to watch. You need to think of it as a mini-ad for your video. Choose something that teases the content in a way that makes people curious.
Here’s how to create eye-catching thumbnails:
- Pick a frame that’s visually appealing and represents the main idea of your video.
- Make sure it’s clear and high-quality. Grainy or blurry thumbnails are a turn-off.
- If you can, add a few words on the thumbnail to tease what the video is about.
4. Engage with Your Audience
Social media is all about interaction. If you want more views, you need to build a relationship with your audience. Respond to comments, like other users’ posts, and be part of the community.
How this works: The more you engage with others, the more likely they are to check out your content. Plus, active engagement boosts your visibility. TikTok and Instagram algorithms are more likely to show your videos to people who have interacted with you before.
Here’s what you can do:
- Reply to every comment on your videos, especially in the first few hours after posting.
- Comment on others’ posts and interact with the content that resonates with you.
- Host Q&A sessions or polls through your stories to encourage interaction.
Another way to boost engagement is to create content that invites interaction. Ask your audience questions, challenge them to duet with you, or encourage them to leave their thoughts in the comments. The more your audience engages, the higher the chance of your video going viral.
5. Leverage AI Tools Like Invideo AI for Creating Stunning Short Videos
In today’s digital world, creating high-quality short videos doesn’t have to be a complicated process. With tools like Invideo AI, you can make eye-catching content in minutes. This is especially useful if you want to level up your video game without spending hours on editing.
Why AI helps: AI-powered tools like an AI Shorts Generator take the guesswork out of video creation. You can easily create engaging, professional-looking short videos by inputting simple text prompts. The AI handles everything from scripting to adding subtitles, voiceovers, and even sound effects.
For example, if you’re creating a video about a trending topic or challenge, you can use a video creator app to quickly generate scenes, match your content with appropriate media, and add that professional polish that makes your video stand out from the crowd.
By using AI tools, you don’t need to be an expert video editor to make content that grabs attention. With the help of platforms like Invideo AI, you can create stunning short videos with ease and get more views.
Bonus Tip: Be Consistent
While the above tips will help you get more views, consistency is key. Posting regularly keeps you visible to your audience and helps you stay relevant. Stick to a schedule and try to post at least a few times a week. The more often you upload, the more chances you get for your videos to be seen.
Final Thoughts
Getting more views on TikTok and Instagram Reels doesn’t have to be complicated. By using trends, creating short and engaging content, optimizing your thumbnails, interacting with your audience, and leveraging AI tools like Invideo AI, you can easily boost your visibility and grow your following.
Remember, social media is about creativity and experimentation, so don’t be afraid to try new things. Test out these tips, see what works for you, and keep improving. With a little effort and the right strategy, you’ll be on your way to getting more views in no time!
