Syncing Data From Redshift to HubSpot: Target Customers to Upsell, Personalize Content In Marketing Emails, and More


Data is king in the business world, but it won’t do much for your bottom line sitting in a virtual warehouse. Unless you can synchronize data between services such as Redshift to Hubspot, all of that precious information is wasted. Businesses can take advantage of the information they collect from customers in many interesting ways, but only companies can use the right tools.

Here are a few reasons why linking your data repository with Hubspot can take your customer relationships to the next level!

Shifting from Redshift


Data storage is becoming an increasing problem, especially as there are new ways to learn more about customers being developed every day. As companies struggle to hold on to all of this information, businesses such as Amazon have created virtual warehouses to house and maintain the integrity of company data. Amazon Redshift is one of these platforms, facilitating how businesses upload and analyze their information.

The main benefit to Redshift is its ability to house petabytes of data, offering literally a thousand times more storage space than the terabyte drives commonly available today. Not only can Redshift keep all of that information secure, but it also keeps it organized in ways that make it easier to analyze. The file structure makes it easy to transfer data sets from Redshift to Hubspot, giving businesses access to one of the most powerful customer relationship services available today!

The Power of Hubspot


Knowing how to use customer data can be a challenge, especially when you have terabytes upon terabytes housed in a virtual storage facility. Using a service such as Hubspot can help your teams organize and understand that information better, offering new insight into your business and how to better interact with your customers. Some of the most effective reasons to use Hubspot include:

Facilitates Social Media

Not many people know how to leverage social media for their company’s benefit. Not only is timing important for posts and social media releases, but marketing teams also need to stay on top of market trends and social influences.

Using Hubspot allows you to schedule tweets and posts ahead of time, creating a stable platform that your customers can rely on for information about your business and brand. Using its integrated social media calendar, there are countless ways to apply data transferred from Redshift to Hubspot toward your social marketing campaigns.

Simplifies SEO


There is still a persistent thought that Search Engine Optimization, or SEO, practices are some kind of game played against the Google algorithm. In reality, Google attempts to parse through web pages to find writing that is both informative and engaging. While it may be possible to “trick” the algorithm at first, updates will soon make those articles and pages appear like red flags for search engines.

Hubspot helps your marketing teams by not only providing a host of tools to make crafting high-quality SEO content easy, but it also keeps up-to-date with those constantly-shifting algorithms. This means employees don’t need to spend as much time learning complex SEO principles or updating their understanding of the algorithms; Hubspot handles all of those issues for you!

Integrated CRM

One of the biggest issues that businesses with large data repositories face is how to best share that information across their internal departments. Having access to only partial data can lead your teams down the wrong path when making marketing strategies or budgeting out new projects. Analyzing only part of the data only gives you a half-formed picture, leading to poor performance that may impact your bottom line.

Hubspot makes it easy to manage all of your customer data, using some of the most advanced customer relationship management (CRM) software around. From tracking site visitors to integrating with your social media accounts, Hubspot offers real-time analysis of how your customers engage with your business. The system also allows sharing of data across departments, so the customer service team can pass along valuable insights to marketing departments, too.

Powerful Analytics


Data-driven marketing is essential to business success. While tools such as Google Analytics are useful, at times they can clutter your insights with inconsequential details. Hubspot’s data analysis software simplifies data collection across multiple platforms, syncing and organizing it into easily understandable metrics that help your business reach more comprehensive conclusions. These powerful tools let your employees get more out of their data than ever before.

Syncing From Redshift to Hubspot Is Easy

When it comes to User Experience, Hubspot has some of the most straightforward interfaces and dashboards around. With its easy-to-use format, the system allows your employees to quickly adapt to the new software. Its user interface is specifically designed to help facilitate data transfers and analytics, especially when compared to its competitors. When you feel it’s time to start using customer data more effectively, syncing information between Redshift and Hubspot provides all of the tools your business needs to find marketing success.