We live in a day and age when marketing has become the bread and butter for more people than ever in history. Just think about it, there are millions of marketing experts in the world, and all of them are giving their best to achieve the result their company will fail in the future. However, not every marketing campaign made in the world can be called successful.
In fact, we can see that a vast majority of them will not be as good as it was intended in the first place. That makes every success more important. That’s why we don’t have countless examples of successful campaigns. But those we have are significant examples of what we can expect. Every decade marketers invent some new way to present their brands in the best possible way.
One of the latest trends in this business was the creation of animated videos and presentations. Many teams can help you with the creation of this content. If you require these services, you should visit this site. Naturally, these need to be made expertly to succeed. Now, we would like to talk about a couple of benefits of this approach. Without further ado, let’s check them out.
1. Simple Product Description
Today, a vast majority of clients these days simply crave to have helpful information about how they should use the product they have purchased. That doesn’t necessarily mean that they don’t know how to use it, but they simply want an additional explanation about it. Instead of generating countless instruction papers, you can simply create an animated video and show all the steps inside one.
Not only that, but this approach can serve as a great tool to persuade the potential client to purchase the product you’re offering. Creating an introduction to the product itself is a step towards getting a loyal client. So, you shouldn’t miss this opportunity.
2. Higher Conversion Rates
Not only that these animated videos will attract the attention of your customers, but they can also serve as an inspiration for them to purchase the product. Therefore, this is a quite efficient tool that can help you increase your conversion rates. If you take a look at some statistics, you will see that having an animated video on the homepage can increase these rates significantly, up to 60% to be precise.
It doesn’t matter what sort of merchandise you want to sell, using this method will provide you with a chance to increase the conversion rates quite a bit. So, gather a team of competent animators and scenarists and see what you can do about it.
3. Cost-Effective Solution
There is one aspect of this story that many marketers fail to perceive. We are talking about how this approach can be cost-effective for you. However, that doesn’t mean that the process of creating these will be simple. In fact, we can see that it requires quite a lot of time and resources. Still, when you calculate the costs and compare them to recoding a commercial, you will see that we are right on this.
Just think about it, instead of creating numerous commercials and the usage of a plethora of marketing tools, you can create an animated video and use it as much as you want. Sure, spending some time on the production will certainly be significant. Nevertheless, that doesn’t mean that the benefits will not be as effective as you want them to be.
4. Engaging with Clients
If you take a look at some online shops out there, you will see that quite a lot of them have started this approach. One of the reasons why this is done is for them to engage with their clients more easily. According to a statistic done by a reputable analytics agency, we can see that 1/3 of the time committed to the internet is spent on watching this sort of content.
So, you can see that this is definite proof that using this method can truly help you engage with your customers. Without any doubt, we are talking about one significant step towards conversion. For the engagement to be successful and effective, you should come with a couple of ideas that will serve as a foundation for the story of the video. After that, leave the animation team to do what they know best.
5. Creative Control
Next, we would like to discuss the creative control you will have in this project. Meaning, you will have no boundaries whatsoever. Since this is the project of the company, you will not need to ask anyone about how it should be made, and how it should be used most effectively. When we say that we mean it literally. You can use elements that can even be surreal, but only if they fit the story about the products.
Last but not least, we must talk about the entertaining aspect. If the clients are entertained, they will commit much more time to watch your videos, you can be sure of that. By watching them, they will learn more about what you can offer them and how they can use those products. By absorbing all the information you provide them, they will be more inclined to purchase.
Plus, you should think about including some catchy phrases that will stick with the clients even when they are not watching the content you have produced. If you think about it, this is an approach even the biggest companies in the world utilize. So, there is absolutely no reason why you shouldn’t use it either. For that reason, create something entertaining enough and you will see how it results in the future.
Including animated videos in your marketing strategy can provide you with numerous benefits. In this article of ours, we’ve provided you with just a couple of the most obvious ones. That doesn’t mean there are no other ones. In any case, utilizing this approach can help your business quite a lot. So, don’t hesitate to invest in it.